The book of "Public Relations and Communication Methods in Intercultural Communication" written by Bita Shah Mansouri, was published with the assistance of the Center for International Cultural Studies of the Islamic Culture and Relations Organization in the form of the "Knowledge of a Cultural Attaché".

According to the Public Relations Office of the Islamic Culture and Relations Organization (ICRO), the Alhoda International Publishing Group affiliated to this organization has published and released the book of "Public Relations and Communication Methods in Intercultural Communication" in 1394 (Second Edition) in 144 pages and 1000 copies.

This book, in five chapters of "Generalities and Concepts" (including sections of principles and foundations, theories of public relations, public relations process and public relations tools), "public relations audiences", "public relations tools" (including sections  of Audiovisual media, written media, virtual media), "electronic public relations" (including the fundamental and principle section) and "goals and mission of the public relations of Cultural Advisory" (including the typology of organizations, levels and indicators of social capital, ecology of media and public relations of Cultural Advisory), has been written and compiled.

The author has written in the introduction of this book: "The Cultural Advisories of the Culture and Relations Organization around the world, in order to play their social role, must create a public relations structure commensurate with the social and cultural conditions of the host country, and by identifying their audience and using the appropriate communication tools, should keep in contact with them.

The audience of a Cultural Advisory is divided into two categories: Individuals who have direct contact with the Advisory. The relationship with these individuals is within the organization and includes all the Advisory employees such as Iranian employees, locals, and individuals and groups that work as contractors, temporary collaborators, building owners, chief executives and employees of bank, and so on. It is necessary to plan for the effective communication with these people so that the motivation for cooperation in them is strengthened. The second group of audiences of the Cultural Advisory is all the natural and legal personalities that are the target community, and the interaction and communication with them, and their recognition of Iran, Iranian, Islam, Shia, and Islamic Revolution, and the creation of a positive image of these categories in their mentality, are the most important tasks of the Cultural Advisory. On the basis of this statement, it is necessary for these individuals, directly or indirectly, to act in the context of cultural goals and objectives. Communication with these people is an outsourcing relationship, and it will increase the social capital of the Cultural Advisory in the target community."

On page 47 of this book, with the title of "Practical application of the theories of public relations in Cultural Advisory", we read: "The field of research of attitude change has expanded compared to the time when the theory of learning and the theory of adaptation were dominant. A new functional approach, specially designed to reconcile these two different perspectives, and their adaptation into a larger view. In this perspective, special attention has been given to changing the attitudes that contributes to protecting personal identity, which is not an easy type of attitude change."

The Inoculation theory of McGuire and Papageorgis provides a good balance in the study of attitude changes. While others have tried to find the best ways to persuade people, McGuire and Papageorgis have examined the best ways to make people more resistant to persuasion. The Festinger brought up an important issue as to whether the changes in attitude created by persuasion are at all accompanied by a change in the actual behavior. Almost at the same time, they started a study on whether attitudes, the way the researchers measure, are beneficial in predicting the behavior or not. One of the useful results of all these questionnaires is that many of the studies on attitude change, now combine behavioral assessment with attitude assessment.