The Cultural Counsellor of the Embassy of Islamic Republic of Iran in Zimbabwe and the Deputy Head of Zimbabwe’s tourism promotion agency, the Zimbabwe Tourism Authority (ZTA) have called for concerted efforts to be made by both Zimbabwe and Iran in marketing themselves as favourable tourist destinations.

The Islamic Republic of Iran is preparing itself to showcase its capabilities in the production of natural foods, herbal medicines as well as cultural products through exposing those products to the Zimbabwean public.